Meghan Markle and Harry's 'behavior has backfired' and urged to 'keep low profile'
The idea of Meghan Markle’s potential comeback is the talk of Tinsel Town. As all eyes are on the Duke and Duchess of Sussex in...The idea of Meghan Markle’s potential comeback is the talk of Tinsel Town. As all eyes are on the Duke and Duchess of Sussex in their recent appearances, fans are eagerly waiting to find out if Meghan Markle is really going to start up her Instagram account again.
The 42-year-old has dipped her toe in several various ventures over the past two decades. From forgotten appearances on TV staples to writing a children’s book inspired by her husband’s bond with their son – she’s not afraid to try it all. Meghan Markle, who sources claim is looking at starting up her Instagram again, faces each avenue boldly. However, one PR expert warned Prince Harry and Meghan that this may not be a good idea.
Meghan Markle’s anticipated Instagram comeback
The mom-of-two is believed to be making a return to social media, years after shutting it down. The royal stopped posting on her lifestyle blog, The Tig, as well as her own Instagram account after being Harry’s blushing bride in 2018.
The former Suits actress, instead, focused on her official duties representing Queen Elizabeth II during her newlywed days. However, after moving across the globe with the Duke in 2020, their lives have pivoted away from that.
Both have embarked on something new, whether it’s sitting down for a bombshell interview with Oprah, or joking alongside Ellen. Harry jotted down his innermost private thoughts and feelings in his memoirs, Spare. Whereas, Meghan sat down to speak to powerful women for her Spotify podcast. Is there much more they can do?
Actually, yes.
Meghan Markle revealed to The Cut that she was “getting back” on Instagram. But in the months that followed all we heard were crickets. Page Six then reported she’s been lurking in the background of the social media app since last summer, but not publicly or officially. It’s believed the handle @meghan has been taken, presumed to be the Duchess.
They also detail she could rake in up to $1m per single post if she made a comeback.
That would surely help the Sussexes, who are reportedly looking at purchasing a mansion in Miami, which is more expensive than where they are now. Especially after Harry claimed dad King Charles cut them off financially when they ducked over to California.
‘Keep a low profile’
Ever since that news, a PR and reputation management expert has warned the royals that it may not be a good idea.
CEO at GoUp, Edward Coram-James, told the Daily Express that their history with the media could have a negative effect.
He advised the account would need to be solely on charity work with no personal or commercial incentive. Otherwise, it could backfire.
He explained: “Unless it is purely charitable work with no personal publicity or commercial incentive, anything she posts will open her up to more accusations of hypocrisy, attention seeking and abusing long and deeply held cultural traditions, as well as her position and titles. She will be aware of this.”
The expert went on to add when firms assess ‘crisis situations’, they look at all angles. This includes their relations with The Firm.
He said: “From a crisis communications and PR point of view, if the British government wishes for the Sussexes to keep a lower profile, then they need to meet them halfway.
“The Sussexes need to accept that their behavior to date has largely backfired, and caused a lot of national hurt and embarrassment in the meantime. They need to keep a lower profile and stop fighting fire with fire.”
Meghan’s concerns over Instagram
When the star closed down her social media in the beginning of 2018 – four months before marrying Harry – she said she wasn’t an avid user.
It came nine months after she shut down her lifestyle blog, The Tig. But, even though her personal profile was stripped, she did have an official account with Harry for royal news.
In 2020, she spoke at Fortune’s Most Powerful Next Gen Summit and explained it “helped her”.
“For my own self-preservation, I have not been on social media for a very long time,” Meghan explained.
“I had a personal account years ago, which I closed down, and then we had one through the institution and our office that was in the U.K. that wasn’t managed by us—that was a whole team—and so I think that comes with the territory for the job you have.
“I’ve made a personal choice to not have any account, so I don’t know what’s out there, and in many ways that’s helpful for me.”
But she also spoke about not being able to use her voice as part of the royal family. This isn’t a new topic, as it formed part of the allegations she and Harry presented to the palace after leaving.
While speaking about the harmful effects of people being addicted or obsessed with social media, it’s hard to see the Duchess being comfortable using it for her next business venture.
