Gwyneth Paltrow fans convinced she's throwing shade at Meghan Markle with new 'power move'
The actress recently shut down rumours that she sees the Duchess as competition
Gwyneth Paltrow has sparked speculation that she’s taken a subtle dig at Meghan Markle as the battle for the title of America’s lifestyle queen heats up.
The Goop founder, 52, posted a relaxed Instagram video on Saturday showing herself cooking a homemade breakfast in her actual kitchen—no glam team, no studio setup.
Dressed in stripy pyjamas, makeup-free and barefoot, Gwyneth whipped up gluten-free buttermilk scones, crispy bacon, and over-easy eggs.
She captioned the video: “My cleaner take on a classic breakfast. Gluten-free buttermilk biscuits, not-so-perfectly cooked over-easy eggs, and crispy bacon #boyfriendbreakfast.”
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Gwyneth Paltrow shows off cooking skills in Instagram video
But it wasn’t just the cosy breakfast that had fans talking.
From a monogrammed mug strikingly similar to Meghan’s signature “As Ever” branding, to the choice of soundtrack – Natalie Cole’s This Will Be (An Everlasting Love), the exact same song featured prominently in With Love, Meghan, the Duchess’s new Netflix series – eagle-eyed viewers were quick to draw comparisons.
Adding to the speculation? Gwyneth’s effortless setting. Unlike Meghan’s rented kitchen backdrop, the Oscar winner filmed from her own luxurious Montecito home.
Even her pet dog made an appearance. Fans took this to be a nod to the Duchess’s similarly cosy moments with her pup Guy.
Fans and critics flooded social media with praise and raised eyebrows.
“Gwyneth Paltrow continues to throw shade & I’m here for it! No makeup in her actual kitchen!” One fan posted on Twitter.
Another added: “Lol! The Crest Logo cup she makes sure that we can see it!! That’s priceless!! Love Love Love.”
Meanwhile, others weren’t so subtle.
Someone wrote: “A kitchen she and her husband worked hard for, and not a rented set.”
“Lol isn’t this the song they keep using in the Meghan Markle promo?” One user asked, to which another replied: “Yep, love it. Gwyneth is so genuine – what a breath of fresh air compared to Markle.”
Gwyneth Paltrow and Meghan Markle
Both women reside in the ultra-exclusive town of Montecito, California, and both have built lifestyle brands centred around wellness, food, and intentional living.
Gwyneth’s Goop empire is now valued at nearly $200 million. Meanwhile, Meghan is still building her As Ever brand, which includes everything from jam to homeware.
In a recent interview with Vanity Fair, Gwyneth responded coolly to comparisons between herself and the Duchess.
“I was raised to see other women as friends, not foes. I think there’s always more than enough to go around,” she said. “Everybody deserves an attempt at everything that they want to try.”
While she diplomatically avoided naming Meghan directly, fans believe the timing – and tone – of her latest post speaks volumes. Now, Meghan herself has seemingly responded with her own video.
This isn’t the first time the two have been mentioned in the same breath. Meghan’s With Love, Meghan and her rebranded As Ever collection have drawn comparisons to Gwyneth’s decades-long wellness reign.
But where Meghan’s Netflix series has been met with mixed reviews, Gwyneth’s stripped-back, no-frills post seems to have struck a different chord.
Whether or not the similarities were intentional, fans are convinced the message is clear: less polish, more authenticity.
Read more: Meghan Markle ‘breaks her silence’ after Gwyneth Paltrow appears to mock royal’s cooking show
What do you think of Gwyneth Paltrow’s video after Meghan Markle’s Netflix show? Leave us a comment on our Facebook page @RoyalInsiderOfficial.
