Price of Meghan Markle's As Ever jam revealed as fans defend duchess against backlash
As Ever is officially live - and the products have sold out in minutes!Meghan Markle’s new brand, As Ever, has officially launched, and the price of her jam has finally been revealed.
However, the cost of the preserves hasn’t gone down well with some royal fans.
Meghan Markle launches As Ever as price of jam revealed
Today (Wednesday, April 2) marks the big launch of Meghan‘s brand, As Ever.
The official As Ever Instagram account announced the shop had gone live, with some pictures of the delicious jams and spreads available.
“We’re live! Come shop the As Ever collection I’ve poured so much love into. So excited to share this with you,” a post read.
The new brand will give fans of the duchess the opportunity to buy a range of products and goodies.
Amongst some of the products on sale on the website at the moment are jams, honey, herbal teas, pancake and cookie mixtures and flower sprinkles.
As Ever prices revealed
Now that As Ever has officially launched, we now know the prices of Meghan’s products – and they’re more than what some people were expecting.
A jar of raspberry jam/spread is $9, approximately £6.95. Meanwhile, the same jam in keepsake packaging is $14, approximately £10.80. According to the website, the jar offers 12 tablespoon servings.
The jam is “inspired by the recipe Meghan crafted in her home kitchen,” the site states.
Meghan is also flogging a jar of “limited edition” honey for $28, or £21.64, which, at time of writing, has sold out already! It contains 17 servings.
Her herbal teas are $12 (£9.30), and cookie and crepe mixtures are $14. The flower sprinkles, meanwhile, are $12.
At the moment, there’s no international shipping available on the products.
Royal fans slam Meghan Markle’s As Ever prices
It’s safe to say that some royal fans aren’t impressed with the price of Meghan Markle’s products, in particular her jams. Some are furious that the jams seem expensive, whilst others seem to be slamming her for selling them at a normal-ish price.
For comparison, King Charles’ jam, which is sold at the Highgrove shop, is £6.95. This is £3.85 cheaper than Meghan’s jam (if you buy it in the keepsake packaging).
One person said on X: “For $12-15 per jar, this better be the best stinking spread ever for that absurd price.”
Another wrote: “Ridiculous. Shows how out of touch she is with reality and the world.”
A third added: “It’s the pancake mix, who pays $15 for pancake mix?”
However, there was some support for the duchess. Many thought the prices were reasonable.
One gushed: “Thank you Meghan. Really enjoying the era of joy. Those who hate will hate. They’re the minority. Let’s gooooo.”
Someone else who bought Meghan Markle’s jam wasn’t upset over the prices, as they wrote: “I’m so happy! I got everything that I wanted! I wasn’t even greedy, I purchased only one of each of product. Meghan’s prices are brilliant!”
Another added: “The prices are incredibly reasonable. Hopefully they can get more in stock soon.”
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Meghan Markle’s emotional post before As Ever launch
Earlier today (Wednesday, April 2), Meghan shared an emotional post before the launch of As Ever.
The duchess shared some snaps of herself, Jake Rosenberg, Ryan Sax, and her makeup artist, Daniel Martin, behind the scenes of a shoot.
“Before our launch for @aseverofficial tomorrow, I can’t go to sleep without giving a huge thanks to the fellas who have been with me on every creative endeavor for over a decade+,” she wrote.
“We know I love my girl squad, but these boys have been part of my team for what feels like forever @jakerosenberg @danielmartin @madebyarticle,” she continued.
“You have supported and believed in my creative vision since The Tig, and here we are all these years later creating magic in a different way. Thank you for being the best partners through thick and thin.
“My heart feels so full. Dream team. As ever.”
Read more: Moment Prince Harry and Meghan Markle sparked fury at Prince Philip’s funeral
Will you be buying from As Ever? Let us know by leaving a comment on our Facebook page @RoyalInsiderOfficial.
