Meghan Markle admits ‘I can’t go to sleep’ in emotional message before As Ever and jam release
As Ever's launch is imminent!Meghan Markle has shared an emotional message, just hours before the launch of her brand As Ever – which will sell everything from jam and cookie mix to herbal teas.
The Duchess of Sussex, 43, took to Instagram to gush over her colleagues, admitting her “heart is full”.
View this post on Instagram
Meghan Markle shares emotional message before As Ever launch
Today will see Meghan‘s new business, As Ever, finally officially launch.
As Ever will sell preserves and jam, crepe and cookie mixes, flower sprinkles and herbal teas.
Ahead of the launch, Meghan took to Instagram to pay tribute to some of her colleagues, who have been by her side creatively for over a decade.
Thank you for being the best partners through thick and thin.
Meghan uploaded a couple of snaps of herself, Jake Rosenberg, Ryan Sax, and her makeup artist, Daniel Martin, behind the scenes of a shoot.
“Before our launch for @aseverofficial tomorrow, I can’t go to sleep without giving a huge thanks to the fellas who have been with me on every creative endeavor for over a decade+,” she captioned the post.
The duchess’ tribute continued.
“We know I love my girl squad, but these boys have been part of my team for what feels like forever @jakerosenberg @danielmartin @madebyarticle,” she then wrote.
“You have supported and believed in my creative vision since The Tig, and here we are all these years later creating magic in a different way. Thank you for being the best partners through thick and thin.
“My heart feels so full. Dream team. As ever.”
View this post on Instagram
Meghan Markle declares ‘this is our week’ ahead of As Ever launch
Meghan shared another photo teasing the launch of As Ever earlier this week.
The photo showed Meghan sitting in her garden, enjoying the sun during a shoot for the website.
The duchess could be seen with her back to the camera with a stunning spread on the table in front of her.
Meghan and Harry’s pet pooch, Mia, could be seen standing on her hind legs, leaning against the duchess’ chair in the adorable snap.
“This is our week @aseverofficial,” Meghan captioned the post. “BTS from the shoot at my house (Hi Mia!).”
Meghan and Harry adopted Mia – whose full name is Mamma Mia – back in 2022. She was one of 4,000 beagles rescued by federal authorities in Virginia.
Mia, then seven years old, arrived at the Beagle Foundation Project with a litter of eight puppies.
Meghan launches new business venture ShopMy
As Ever isn’t the only business venture launched by Meghan recently.
Last month, she revealed her ShopMy website storefront. Her shop features “collections of things I love,” including a gown worth £1,068 and Saint Lauren sandals worth £600.
The duchess could reportedly make a lot of money from commissions with her latest venture.
Inside Meghan Markle’s 2025 rebrand – from As Ever launch to Netflix cooking show
From her new As Ever brand to her Netflix cooking show, here's everything the Duchess of Sussex has been up to in the first few months of the year.
Meghan Markle launches As Ever brand in 2025 rebrand
In March 2025, Meghan launched her new lifestyle brand As Ever. She'll be selling a variety of products including jam, crepe and cookie mixes and herbal teas.
On her Instagram, the duchess announced details about her As Ever brand and why she chose to rename it from American Riviera Orchard.
Meghan said: "Last year, I thought American Riveria, that sounds like such a great name. It’s my neighbourhood, it’s a nickname for Santa Barbara. But it limited me to things that were manufactured and grown in this area.
"‘As Ever’ essentially means as it’s always been, and if you’ve followed me since 2014 with The Tig, you know I’ve always loved cooking and crafting and gardening – this is what I do."
With Love, Meghan on Netflix
Amid the news of her As Ever brand, on March 4, Meghan's lifestyle and cooking show With Love, Meghan premiered on Netflix. It saw the duchess giving tips and tricks on cooking, crafting and gardening.
She was also joined by some celebrity guests including Abigail Spencer, Mindy Kaling and Roy Choi.
However, the show didn't receive the best reviews from both critics and fans online.
Despite this, Netflix announced a second series of the show will premiere in the fall of 2025.
Meghan Markle announces new podcast
The duchess' business ventures don't stop there as her new podcast series, Confessions of a Female Founder, will air on Lemonada Media on April 8.
The podcast will see Meghan have "candid conversations with amazing women who have turned dreams into realities, and scaled small ideas into massively successful businesses".
Meghan Markle's As Ever products will launch on April 2.
We can't wait!
Speaking to the MailOnline, money and business coach Maddy Alexander-Grout said: “She could potentially earn millions from this and is probably earning a commission on every sale she makes.
“If she gets, say 15 percent off a shirt that’s £128, she will be making £19.20. She will be selling thousands of those and could be making at least £19k from one linen shirt.
“Looking like Meghan and being like Meghan – she’s going to make a killing off people.”
Read more: Inside the Meghan Markle ‘bullying’ staff scandal and ‘real reason’ palace ‘buried’ report findings
What do you think of Meghan’s message? Let us know by leaving a comment on our Facebook page @RoyalInsiderOfficial.
