Meghan Markle announces restock date of her As Ever brand products
New products are coming very soon...Meghan Markle has made a major announcement about a restock for her As Ever brand.
The Duchess of Sussex, 43, shared some exciting news on the As Ever Instagram page last night (Monday, June 16).
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Meghan Markle makes As Ever restock announcement
This week, it was announced that As Ever will be restocking its products later this week.
A snap of some pancakes, drizzled in syrup and topped with raspberries, was shared.
“Oh yes, honey… sweet things await. Mark your calendars for June 20 at 8 a.m. PT – we’re bringing back your favorites, plus some delicious surprises you won’t want to miss!” the post read.
Meghan shared the post on her own story. “So much love has gone into this… and I can’t wait to share it with you this Friday, June 20,” she wrote.
The restocking comes after the duchess’ products sold out in just 45 minutes during As Ever’s launch back in April.
Meghan deliberately paused production after the first drop sold out so quickly. It came as many fans were begging for her to restock her products after some didn’t manage to get their hands on them.
She explained that she wanted to ensure that her business was “completely stable” before releasing more products, avoiding the “scarcity mentality” that might frustrate customers.
Meghan Markle on making the As Ever business stable ahead of restock
Speaking on her Confessions of a Female Founder podcast, Meghan explained: “I don’t want you to eat that jam once every six months. I want that to be on your shelf all the time.”
She then said that after planning the brand’s launch for a year, the 45-minute sellout prompted some consideration.
“Are we going to replenish and sell out again in an hour, or is that annoying as a customer?” she said.
Some delicious surprises you won’t want to miss.
“I’m looking at it, saying, just pause. That happened. Let’s wait until we are completely stable and we have everything we need.”
During the TIME100 summit, Meghan admitted that selling out in “45 minutes was not something I could have anticipated”.
Meghan also revealed that she’d “shed tears” thanks to As Ever and some of the issues she’s faced with it.
What does As Ever sell?
Meghan’s business sells all sorts of sweet treats, including jams, honey, various herbal teas, crepe mix, shortbread cookie mix and flower sprinkles.
Meghan’s ‘gift’ to King Charles
Following the launch of As Ever, it was reported that the duchess sent some jam to her father-in-law King Charles.
Reports claimed that Meghan sent a sent a “sample box of delights” from her As Ever brand to Clarence House – the king’s London residence.
A royal commentator said that “tiny gestures like this are her way of showing compassion for what the king is going through”.
The king is receiving treatment for cancer.
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Meghan Markle's As Ever brand
In April, Meghan launched her As Ever products - which sold out within minutes.
The products included raspberry jam, crepe and cookie mixes, flower sprinkles, herbal teas and honey.
On June 20, Meghan is set to restock her products with some new "surprises".
In an interview, Meghan even teased she could move into fashion within her As Ever brand.
Meghan's podcast Confessions of a Female Founder
Also in April, Meghan's new podcast with Lemonada Media - Confessions of a Female Founder - premiered.
The episodes saw the duchess speak with a variety of entrepreneurs, including Bumble founder Whitney Wolfe Herd and founder of the shapewear clothing company Spanx, Sara Blakely.
In a special bonus episode, Meghan Markle even sat with down singer Beyoncé's mum, Tina Knowles.
Meghan's Netflix cooking show amid As Ever
In March, Meghan's lifestyle and cooking series With Love, Meghan premiered on streaming giant Netflix.
The episodes saw the duchess cook up a variety of treats alongside her famous friends.
She gave viewers tips and tricks on all things cooking and gardening.
A second series will premiere this fall on Netflix.
With As Ever expanding and a new Netflix series coming, it's all looking up for Meghan Markle!
According to a former royal butler, the king would have likely sent a note to Meghan saying thank you.
Grant Harrold, who worked as a butler for Charles between 2004 to 2011, told Genting Casino: “King Charles would absolutely have sent a thank you note. No question.”
“He’s very, very particular about things like that. Whether it’s jam, honey, or anything else, if it’s a gift – especially from family – he will always respond properly,” he continued.
“Despite everything that’s gone on, he wouldn’t skip that kind of courtesy. It’s just who he is.”
Read more: The truth about that Kevin Hart and Meghan Markle rumour from the BET Awards
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