Meghan Markle launches new As Ever products including apricot jam as prices revealed
The day has arrived!Meghan Markle has restocked her As Ever products and launched a some newbies into the mix, with prices revealed.
The Duchess of Sussex, 43, first launched her products – including raspberry jam, crepe and cookie mixes and honey – in April.
And she sold out in under an hour! But some fans didn’t manage to get their hands on the products, leading to many begging Meghan to restock.
On Friday (June 20), most of Meghan‘s products were restocked.
Let’s dive into the new products available and how much everything costs.
How much are As Ever products?
Meghan’s As Ever products range in price from $9 (£6) to $28 (£20).
Firstly, many fans will notice a brand new jam in Meghan’s collection. Meghan has launched an Apricot Spread in keepsake packing, priced at $14 (£10) for 12 servings.
Just the jar of spread alone is $9 (£6).
On the As Ever website, the spread is described as having “a delicate sweetness and a gentle brightness that lets this beautiful stone fruit shine”.
At the time of writing, the jam in the keepsake packaging has already sold out.
Yum!
Meghan has also launched a limited-edition orange blossom honey, priced at $28 (£20) for 17 servings.
It’s described on the website as having a “beautiful golden hue, an enticing aroma, delicate floral notes, and subtle citrus undertones”.
However, it sold out within just minutes.
Meghan has also restocked products from her original launch, including flower sprinkles ($15/£11), crepe and cookie mixes ($14 each/£10) and three herbal teas ($12/£8).
However, her staple raspberry jam – priced at $9 – has a “coming soon” label.
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Meghan set to launch Rosé wine this summer
Meanwhile, Meghan is also launching a Rosé wine for the summer.
On the As Ever website, a message reads: “Our debut Napa Valley rosé is launching just in time for summer entertaining.”
Customers are then invited to put in their email address for updates.
Meghan gushes over selling out in minutes
After As Ever’s first product launch sold out within the hour, Meghan expressed her gratitude on social media.
She wrote at the time: “Our shelves may be empty, but my heart is full! We sold out in less than one hour and I can’t thank you enough…for celebrating, purchasing, sharing, and believing. It’s just the start @aseverofficial. Here we go!”
Meanwhile, speaking on her podcast Confessions of a Female Founder later, Meghan said: “For me, at the moment with As Ever, it was… great, we plan, we planned for a year, and then everything sells out in 45 minutes. Which, yes, amazing. Great news.
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“And then you say, ‘Okay, we planned as best as we could. Are we going to replenish and sell out again in an hour? Or is that annoying as a customer?'”
She admitted she was taking a careful approach when it came to a restock. Meghan said: “I’m looking at it, saying, ‘Just pause. That happened. Let’s wait until we are completely stable and we have everything we need.’ You’re trying to balance inventory, cost… at least our things are shelf stable.”
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