Meghan Markle 'dealt major blow' as Netflix 'snubs' As Ever products with latest launch
This could be disappointing news for the duchessMeghan Markle has reportedly been dealt a major blow by Netflix.
The streaming giant is soon set to open a new shop selling merchandise, but it seems they won’t be stocking any of the Duchess of Sussex’s goodies.
Netflix ‘snubs’ Meghan Markle
The much-anticipated Netflix House is expected to open doors in Dallas, Texas on December 11.
The new store has promised guests the chance to “step inside [their] favourite shows and movies”.
The interactive experience will reportedly include themed food and drink, games and merch from some of Netflix’s most popular shows such as Bridgerton, Squid Games and Stranger Things.
But, according to reports, none of Meghan’s As Ever products will be on sale there, despite Netflix’s heavy investment in the lifestyle brand.
Over the summer, the Sussexes announced that they would be extending their lucrative deal with the streaming service. The couple’s Archewell Productions company first signed the reported $100m partnership back in 2020.
As they shared the news, Meghan also revealed that they would be expanding their work together “to include the As Ever brand”.
According to The Royalist blog, there have been suggestions that the decision not to stock As Ever products was down to the duchess’s decline in viewers.
The story behind Meghan’s unfortunate ‘snub’
In fact The Royalist author, Tom Sykes, claims he was given a tip about the situation which was allegedly later confirmed by an inside source.
So, what does this mean for Megan’s future with Netflix?
Royal Insider has contacted Meghan Markle’s representatives for comment.
A second season of her cooking show, With Love, Meghan, dropped in August. Each episode of the show featured Meghan cooking with a different celebrity pal.
However, it seems the series did not go down as well as expected. Netflix’s latest six-month engagement rankings showed the show had plummeted to number 383 in its list of most-watched shows, with 5.3 million viewers worldwide.
A rumoured season 3 was later revealed to be a one-off holiday special. Subsequent reports have predicted that the show could could be axed entirely after the Christmas episode airs.
As Ever brand news
Nevertheless, the blog claimed that sources close to Meghan have downplayed the apparent snub from Netflix. They apparently insisted that As Ever’s products were only ever meant to be sold on the brand’s own website.
It’s certainly been a busy time for the brand, following the release of their 2025 Holiday Collection. The special Christmas range features a selection of festive goodies including mulling spice kits, warming herbal teas and two scented candles.
Gift sets of some of As Ever’s previous favourites, such as the popular fruit spreads, are also available for purchase. The website goes on to tease that there is “more coming soon”.
Over the weekend, Meghan plugged the drop with a new video clip on social media. However, she received some criticism for the brand’s “beige” colour scheme.
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