Meghan Markle's As Ever collaborates with Soho House: 'Talk about a full circle moment'
Soho House has a lot of special memories for MeghanMeghan Markle has announced a huge collaboration for her As Ever brand, as it partners with Soho House.
Back in April 2025, Meghan launched her lifestyle brand, As Ever, with the support of Netflix.
Her lifestyle and cooking Netflix show, With Love, Meghan, has aired for two seasons and is getting a holiday special, premiering next month.
While As Ever has hit some bumps along the road, Meghan has very excitedly announced a huge collaboration with Soho House, which is where the journey actually started.
As Ever partners with Soho House
Taking to her Instagram on November 26, Meghan announced that As Ever would be partnering with Soho House. In her caption, the duchess gushed about “full circle moments”.
As Ever will be collaborating with the huge Los Angeles hotspot to host a brand new pop-up shop full of their products. The shop will be selling Meghan’s Christmas range, alongside her famous jam spread.
Sharing a video on Instagram, Meghan documented the journey to the shop, along with videos of her walking through, looking at the products. At the end showed off what the shop was selling. Over the top of the video, she added the song The Boss by Diana Ross.
In my old stomping ground of West Hollywood, with a brand, family and friends that have been part of my life for so long.
But it was the caption where Meghan gushed about how much of a huge milestone this is for her and how it brings her back to old, happy memories.
She penned: “Talk about a full circle moment! In my old stomping ground of West Hollywood, with a brand, family and friends that have been part of my life for so long.
“And also a part of my love story with H (since our very first dare was at a Soho House restaurant).
“So excited to announce As Ever x Soho House. If you find yourself in LA, come visit our As Ever pop-up at Soho Home on Melrose Place at 8540 Melrose Ave, West Hollywood.”
Meghan concluded: “Open to everyone. Full collection available (and yummy cafe just across the street). Sounds like a good day to me!”
Meghan and Harry’s first date
In his memoir, Spare, Harry wrote about how Meghan had suggested Soho House at 76 Dean Street for their date, which was “her headquarters whenever she came to London”. And so, the pair booked a table at the private social club.
But after their first date was cut short when Meghan had to leave for dinner plans, they FaceTimed later that night and agreed to meet at Soho House the next night again.
So, it’s definitely a part of their love story.
Meghan’s As Ever Soho House collab slammed
However, some fans didn’t think Meghan collaborating her As Ever brand with Soho House was actually a smart business idea.
One wrote on social media: “If she was smart; she would open an As Ever store / boutique somewhere. Have a real website and people actually working at the store.”
Another wasn’t happy with the 10am – 4pm opening hours on weekdays. They wrote: “That’s bizarre. It’s a home design studio mostly by appointment. Why the limited hours during the day?”
However, quite a few As Ever fans supported Meghan’s decision and expressed how excited they were for her next chapter.
One wrote: “Meghan’s As Ever products are now available at Soho House. That’s a special place for her and Prince Harry. Where they had their first dare and even their first kiss. I love how intentional she is.”
“Meghan is showing amazing business acumen. Like what do you mean she has a pop-up at Soho House LA? Methinks this could be a great global route. If she can be in one location, she can be in any (or all) of the other 40 via in-house distribution channels at Soho House.”
Read more: Prince Archie and Princess Lilibet join Meghan Markle and Prince Harry at LA food shelter
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