'Hidden message' behind Prince William and Kate Middleton's Christmas card
Does it have a deeper meaning?This week, Prince William and his wife Kate, Princess of Wales, released their much-anticipated 2025 Christmas card.
You can have a look at it here.
This year’s adorable edition shows the Prince and Princess of Wales cuddling with their three children, Prince George, 12, Princess Charlotte and Prince Louis. Charlotte, 10, is leaning her head on dad William’s shoulder, while Louis, seven, is sat between his legs.
It is accompanied by the message: “Wishing everyone a very Happy Christmas.”
The card appears to have gone down well with royal fans. Many were particularly charmed by little Louis‘ toothless grin.
However, it appears there may be a further hidden message behind the cute family snap.

William and Kate’s Christmas card unpacked
Captured by photographer Josh Shinner in Norfolk in April of this year, the photo shows the family-of-five sitting on the grass in a field of daffodils. It appears to have been taken on a sunny day.
Perhaps not a very stereotypically ‘Christmassy’ image, but royal expert Richard Fitzwilliams claimed this would have been a deliberate decision.
A daffodil covered backdrop in the countryside has the feel of healing and rebirth.
“A royal card is invariably a photograph of senders,” he told the Daily Mail. “If they looked kitted for harsh weather, it might be viewed as symbolic, especially if the royal family has had a tough year.”
He described the festive photo as “an important public relations statement”, adding that the royal family put a lot of thought into creating their Christmas cards, to ensure that they send a positive message.
To this end, the expert claimed that the Waleses’ springtime snap is actually a “perfect example of a Christmas card,” using “rural settings to convey charm and good tidings”.
“A daffodil covered backdrop in the countryside has the feel of healing and rebirth which is an integral part of the festive season,” he explained. “Especially when Catherine, who is promoting the merits of outdoor life to children, is in remission from cancer.”

King Charles and Queen Camilla’s Christmas card
The expert’s observations can also be applied to King Charles and Queen Camilla’s 2025 Christmas card.
The king and queen likewise chose to stay away from seasonal stereotypes, opting for a photo of them both taken in April during their visit to Rome. In the background, we can see the stunning floral gardens of the Villa Wolkonsky, the British ambassador’s residence.
Mr Fitzwilliams suggested that the royals prefer to steer clear from Christmas clichés in this way.
“Christmas cards are a tradition, and traditions should periodically be altered or they can become stale,” the expert remarked.
So, what did you think of William and Kate’s Christmas card this year? Let us know by leaving a comment on our Facebook page @RoyalInsider. We want to know your thoughts!
