Meghan Markle mocked for 'catastrophically bad' glitch on As Ever website that 'exposed' sluggish sales
The Duchess of Sussex launched her lifestyle brand in April 2025
Meghan Markle’s As Ever lifestyle brand faced online ridicule this week after a glitch on its website appeared to expose internal stock levels, prompting a flurry of speculation about sluggish sales.
On Monday, January 5, users browsing Meghan’s e-commerce platform noticed something peculiar. When increasing quantities of certain items in their online baskets, precise inventory numbers appeared on-screen.
Eagle-eyed royal watchers quickly took screenshots, with one viral post showing 137,435 signature fruit spread boxes allegedly available for sale.
While the glitch has since been corrected, it allowed critics to speculate about just how much product was sitting unsold.
Meghan Markle mocked for glitch on As Ever website
Royal commentator account @RNN_RoyalNews posted a scathing breakdown of the numbers. They claimed that only 20 of the 137,435 fruit spread boxes had sold in 12 hours.
“At this time, Meghan is sitting on roughly $23 million worth of product in stock,” they wrote, as reported by Express. “If you double that count to 40 and divide by the stock and then the number of days in a year, it appears that it will take her upwards of nine years to move all the stock if the product moves at current rates. That’s catastrophically bad.”
Other social media users chimed in.
“Me thinks she ordered way too much,” another mocked.
A second commentator joked, “Coming soon to a T. J. Maxx near you.”
“She was absolutely sure all those products would sell like hotcakes. She wrongly assumed her fame and popularity,” another theorised.
However, not everyone bought the mockery.
Several X users defended Meghan. They insisted that the figures likely reflected placeholder numbers used in white-label or dropship e-commerce operations, not actual stock sitting in a warehouse.
“This is not real inventory. It’s drop ship, white label,” one user argued. “On the website, the admin just puts a high out-of-world number so they never have to worry about being sold out online.”
Meghan explains increased purchase order
A person close to the Sussexes dismissed online speculation about poor sales, suggesting that critics had misunderstood what the glitch actually revealed.
They suggested that the figures circulating online weren’t an accurate reflection of real-time inventory or performance. They are likely related to the scale of Meghan’s long-term growth strategy for the brand.
It comes after Meghan herself disclosed in an interview with Bloomberg that the brand’s growth trajectory meant a massive inventory increase.
In her August 2025 appearance on Bloomberg’s The Circuit, Meghan discussed the unexpected demand for her products.
“We prepped for the second seasonal drop and 10x’d our inventory,” she said. “We thought for sure that would at least last for a couple of weeks. That sold out in a couple of hours.”
Host Emily Chang noted in a voiceover, “Meghan wouldn’t share sales figures for As Ever. But so far most of its inventory has quickly sold out.”
Pressed on how she manages to keep up with such demand, Meghan revealed, “Suddenly the conversation goes from, at the start of this year, talking about a few thousand jars and lids, to, ‘we need to do a purchase order of a million.'”
A source close to the business echoed that sentiment to Royal Insider. They agreed that the numbers align with what had already been publicly shared in interviews, namely, that As Ever significantly increased its inventory following faster-than-expected sellouts during earlier launches.
As Ever launched in April 2025 and features a curated lineup of lifestyle goods, including wine, spreads, teas, and candles.
Read more: Meghan Markle pencilled in to ‘release cookbook’
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