Meghan Markle's As Ever brand announces 'sweet surprise' ahead of Valentine's Day
Exciting!Meghan Markle has shared a “sweet surprise” in an As Ever update ahead of Valentine’s Day next weekend.
The Duchess of Sussex, 44, shared the message on the official As Ever Instagram account, which has close to 900k followers.
Meghan Markle announces ‘sweet surprise’ for As Ever brand ahead of Valentine’s Day
On As Ever’s official Instagram account, a photo showed a new “limited edition” bundle launching.
In the photo, the duchess holds a string of big, red balloons, which are obscuring her face. Tied to the bottom of the balloons is a jar of jam.
“A sweet surprise!” the caption reads.
“Shop the Limited Edition Sweetheart Bundle featuring our Signature As ever x @compartes Chocolate Collection paired with our Raspberry and Strawberry Spreads in Keepsake Packaging — just in time for Valentine’s Day,” it then continues.
“A gift for yourself, or the one you love.”
The Sweetheart Bundle includes the brand’s Signature Chocolate Collection, created in collaboration with Compartés chocolate. It also features As Ever’s raspberry and strawberry spreads.
The bundle costs $92 (around £67).
As Ever launches new product
The latest announcement comes just weeks after As Ever launched a new product on its website.
Earlier in January, Meghan’s brand teased a “save the date” on Instagram, sparking speculation over what product the brand is going to release next.
On the brand’s story, they shared: “For the chapters you want to savour most… 1.13.26.”
On January 13, it was then revealed that As Ever had added bookmarks to its ever-growing store.
A description of the product reads: “Our bespoke leather bookmark is a keepsake designed for those who linger, pause, and return. Crafted from supple black leather and finished with gold lettering written in Meghan’s handwriting, it rests neatly between pages to mark exactly where you left off.”
Additionally, they then added: “This limited-edition piece was made to last — a small, thoughtful detail meant to stay with you for years.”
The bookmark, which costs $18 (approximately £13.26), was made in the UK. As Ever also launched a new set, including the bookmark. The $64 (£47.13) “A Moment to Unwind Set” consists of the leather bookmark, a jar of her sage honey with honeycomb, and her herbal peppermint tea.
Meghan tipped to launch cookbook
It’s also been reported that Meghan could launch a cookbook in 2026.
The duchess is no stranger to publishing, having written the foreword to Together: Our Community Cookbook and written a children’s book, The Bench.
Now, a cookbook for the duchess could also be on the horizon.
“Meghan is looking at a cookbook for early 2026,” a source told the MailOnline.
“There will be more lifestyle products coming in the spring. 2026 is looking like another big year for her,” they then added.
Business has been booming for Meghan since the launch of As Ever, as a source told The Sun last month.
“I think it’s fair to say business isn’t just successful. It’s flying off the shelf,” they said. “Meghan inadvertently revealed that one million jars were ordered for that one product, and has only 130,000 left. It doesn’t take a genius to work out that 87 per cent of what has been ordered has sold.”
Read more: Every sign Prince Harry and Meghan Markle aren’t getting a divorce amid wild rumours
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