Prince William and Kate's friends 'use brutal nickname' for Meghan Markle's rebrand attempt
The Duchess of Sussex recently shared the new name of her brandFriends of Prince William and wife Kate reportedly have a harsh nickname for Meghan Markle‘s rebrand.
Meghan recently announced the new name of her lifestyle brand – As Ever. It was previously called American Riviera Orchard.
According to a new report, some pals of the Prince and Princess of Wales have a name for the brand…
Prince William and Kate friends ‘use nickname’ for Meghan Markle’s brand As Ever
Bella magazine claims some friends of Prince William and Kate have called Meghan’s business “As If” as in “as if it will take off”.
A source reportedly said: “It’s caused quite a bit of laughter within the group. WhatsApp messages have been going back and forth.
“It’s all very budget and rushed. Embarrassing, really.”
Royal Insider has contacted reps for Kensington Palace for comment.
Meghan Markle explains As Ever name for her business
Last week, the Duchess of Sussex announced her business’ rebrand and new name. She shared a personal video to her Instagram as she explained the new move.
It came two weeks before the premiere of her new Netflix series – With Love, Meghan.
She explained: “Last year, I thought American Riveria, that sounds like such a great name. It’s my neighbourhood, it’s a nickname for Santa Barbara. But it limited me to things that were manufactured and grown in this area.
It’s caused quite a bit of laughter within the group.
“Then Netflix came on, not just as my partner in the show, but as my partner in my business, which was huge. So I thought about it, and I’ve been waiting for a moment to share a name that I’d secured in 2022. And this is the moment.”
Meghan added: “‘As Ever’ essentially means as it’s always been, and if you’ve followed me since 2014 with The Tig, you know I’ve always loved cooking and crafting and gardening – this is what I do.”
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What will As Ever include?
Meghan said this “new chapter” is an “extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the everyday”.
According to reports, the brand will sell products including downloadable and printed recipe books, tableware, textiles, and jams and marmalades.
In addition, a recent report claims that Meghan plans to also sell biscuit and pancake mixes.
Will we see these in her new Netflix series next week? With Love, Meghan will see the duchess invite friends to a California mansion as she shows off her top tips on cooking, crafting, gardening and hosting.
With Love, Meghan premieres on Netflix on March 4.
Are you excited about Meghan’s new brand? Let us know by leaving a comment on our Facebook page @RoyalInsiderOfficial.
