Meghan Markle's ShopMy Closet is a 'smart move' as she makes 'strategic' step back into the spotlight
Meghan posted the first items on her ShopMy page earlier this week
Meghan Markle has unveiled her latest venture – and it’s turning heads in more ways than one. The Duchess of Sussex recently launched a curated ShopMy page featuring high-end fashion pieces she’s worn or recommends, allowing followers to shop her looks while she earns affiliate commission on sales.
While the concept is familiar among Instagram influencers, Meghan Markle’s entrance into the world of affiliate marketing is sparking conversation. However, branding experts have praised it as a calculated and savvy return to public life.
Meghan Markle’s ShopMy page is ‘strategic’
PR and personal branding expert Mayah Riaz told The Mirror that Meghan’s move is far from random – and could actually mark a powerful pivot.
“Meghan creating a ShopMy account aligns with the trend we see among high-profile personalities who are diversifying their income streams,” Mayah explained. “While this is a common move for Instagram influencers, Meghan isn’t positioning herself as just another influencer.
“In fact, she is leveraging her brand to tap into an audience that’s already highly engaged with her style and lifestyle choices.”
From a minimalist white Heidi Merrick dress to a luxurious Loro Piana sweater priced at more than £1,000, Meghan’s curated picks lean heavily into her refined personal brand. This suggests that she knows exactly the audience she’s speaking to.
The timing is ‘no coincidence’
Meghan’s foray into affiliate fashion marketing comes at a time when her name is popping up across multiple platforms.
Her new Netflix lifestyle series With Love, Meghan recently debuted. Her podcast Confessions of a Female Founder just dropped its first trailer. Also, her brand As Ever is gearing up for launch.
Mayah sees the timing as no coincidence.
“We’ve seen Meghan stepping back from the spotlight,” she said. “Her recent surge on Instagram is very much a strategic re-entry into public consciousness.”
The expert added this dynamic change lets Meg have “direct control over her brand narrative” and engagement with fans. She called the Duchess ‘smart’ for capitalising on expanding her revenue streams over relying on big deals like Netflix and Spotify.
“A pivot, not a step down”
Some critics might view this move as a downgrade from headline-grabbing deals with Netflix and Spotify. However, Mayah argues the opposite.
The PR guru says if the royal wants success, she’ll need to continue to come across as ‘authentic’ with her followers.
Meghan’s ShopMy link quietly went live earlier this week. On the same day, fans were also treated to a first listen of her upcoming podcast Confessions of a Female Founder, part of a new deal with Lemonada Media.
“I’m Meghan, and this is Confessions Of A Female Founder,” Meghan is heard saying in the trailer. “A show where I chat with female entrepreneurs and friends about the sleepless nights, the lessons learned and the laser focus that got them to where they are today.”
Read more: Meghan Markle’s ShopMy could see her earn ‘millions’ with latest clothing venture
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