Meghan Markle celebrates As Ever shop success amid claims it's been 'logistical nightmare' for staff
Meghan's brand As Ever launched today...
Meghan Markle has celebrated the successful launch of her new brand, As Ever, and the products in its shop amid claims it’s been a “logistical nightmare” behind the scenes.
According to a new report, Netflix staff helping Meghan launch her Montecito based start-up, As Ever, are allegedly already “over” the brand before it has even properly begun.
An insider has apparently claimed that the Duchess of Sussex’s lifestyle venture has got off to a rocky start. Therefore, it is reportedly proving to be a “nightmare” for those involved…
Meghan Markle’s As Ever brand called ‘logistical nightmare’
MailOnline has shared some claims from an insider today, the day of Meghan’s long awaited brand launch.
As Ever has only just hit shopping baskets. Most of Meghan’s products have even sold out within minutes. Although it seems to have met an eager reception, it has already garnered backlash – apparently.
According to the publication, those involved in the launch are tired of the “drama” already.
The team are over it before it’s even launched.
Reports also claim staff have even had to sign NDAs to keep secret where Meghan’s famous fruit spreads are being made.
“There is so much drama surrounding them once again that internally the team are over it before it’s even launched,” the source alleged. “It’s been a logistical nightmare and the buying team are having an issue as they can’t work out what the demand will be. If any.”
Royal Insider has contacted Meghan Markle’s team for comment.
Meghan Markle admits her ‘heart is full’ as As Ever shop products sell out
However, amid the reports, Meghan’s new brand seems to be a success so far. After selling out under an hour, the duchess has celebrated the milestone on Instagram.
She said: “Our shelves may be empty, but my heart is full! We sold out in less than one hour and I can’t thank you enough… for celebrating, purchasing, sharing, and believing. It’s just the start @aseverofficial. Here we go!”
Meanwhile, the new brand is being celebrated and promoted to Meghan’s fans.
A press release for the brand launch read: “Meghan, Duchess of Sussex, is proud to announce that the first collection of eight signature products will be available for purchase, beginning today.”
The press release goes on to say: “This collection offers a glimpse into Meghan’s approach to elevated, everyday living and is inspired by her long-lasting love of cooking, entertaining, and hostessing with ease.
As ever brings to life the staples Meghan turns to time and again in her own kitchen and daily life.
“Following the debut of Netflix’s ‘With Love, Meghan’, As ever brings to life the staples Meghan turns to time and again in her own kitchen and daily life.”
Meghan Markle brand latest
Meghan’s team describe the luxurious brand as follows: “As Ever, a premium lifestyle brand by Meghan, Duchess of Sussex, offers beautifully crafted products designed to elevate everyday moments.
“As ever is available for purchase nationwide across all 50 states. With a dedication to timeless design and curated craftsmanship, the brand will continue to expand seasonally, introducing new products that encourage a joyful and intentional way of living.”
The brand is only currently available in the states. Although, the brand is said to have plans for global expansion.
Elsewhere, the duchess has been enduring backlash over the price of her luxury jams. Consequently, some royal observers have even been bashing the price point online.
Others think the prices of the products – which range from $12 to $28 – are perfectly reasonable.
Read more: Price of Meghan Markle’s As Ever jam revealed as fans defend duchess against backlash
So, are you going to give As Ever a try? What do you think? Let us know by leaving a comment on our Facebook page @RoyalInsiderOfficial.
