Meghan Markle releases 'beautiful' photo of daughter Lilibet on new As Ever website
The Duchess of Sussex has shared the new name of her businessMeghan Markle has launched her new website, As Ever, and has released a sweet new photo of her daughter Princess Lilibet.
In a video on her Instagram this week, Meghan has announced the new name of her business. As Ever is the new name for Meghan’s brand American Riviera Orchard – which she unveiled in 2024.
Meghan, 43, has also launched a new website for As Ever – and it’s already gone down a treat with fans!
Meghan Markle reveals new website As Ever
On the new website, which you can see here, a beautiful photo of Meghan and daughter Lilibet, three, walking outside in the sunshine is the background.
The mother and daughter appear to be skipping in summer dresses with stunning greenery around them.
Over the image, the name of Meghan‘s new brand is written in white.
Royal fans have shared their thoughts on the new image, gushing over little Lilibet.
Fans gush over ‘beautiful’ photo of Princess Lilibet on Meghan’s website
One person said on X: “OMG this cover is everything Meghan and Lilibet running around in their backyard how beautiful.”
Another wrote: “This is a very beautiful, calming picture.”
OMG this cover is everything Meghan and Lilibet running around in their backyard how beautiful.
Meanwhile, someone else commented: “Mama and her Princess, Lilibet. As ever by Meghan, the Duchess of Sussex. How beautiful their lawn and view is?”
A fourth wrote: “Beautiful lush garden with the ocean in the distance. Meghan, the Duchess of Sussex with her daughter Princess Lilibet on a walk, the famous palm trees in the background . This is so picturesque. Can’t wait for the launch of #AsEver.”
The new website comes as Meghan shared a personal Instagram video as she announced the U-turn on her business’ name.
View this post on Instagram
Meghan shares video on Instagram as she announces rebrand
In the clip, the Duchess of Sussex explained: “The cat’s out of the bag. I’m shocked we’ve kept this a secret for so long.
“In two weeks my show is coming out, which I’m so excited for. And also my business, which I think there has been a lot of curiosity about,” referring to her Netflix lifestyle series With Love, Meghan – which launches on March 4.
Read more: Meghan Markle shares glimpse of children Archie and Lilibet in new video as fans delighted
Meghan also explained why she has chosen to change the name of her business.
The former actress added: “Last year, I thought American Riveria, that sounds like such a great name. It’s my neighbourhood, it’s a nickname for Santa Barbara. But it limited me to things that were manufactured and grown in this area.
“Then Netflix came on, not just as my partner in the show, but as my partner in my business, which was huge.”
The duchess concluded: “So I thought about it, and I’ve been waiting for a moment to share a name that I’d secured in 2022. And this is the moment.”
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